Brilliant White Pet Shampoo – Organic Shampoo (250ml)

Brilliant White Shampoo – Organic Shampoo (250ml)

Restore brightness to white and light-coloured coats with The Always Your Friend Brilliant White Shampoo — a whitening formula that works optically rather than chemically. Botanical indigo neutralises the yellow tones that build up in white and grey fur, exactly as a purple shampoo does for blonde hair, while optical brighteners reflect light back off the coat.

Nothing is stripped or bleached, which is what makes it safe for frequent use on the animals that need washing most often. Organic aloe vera, extra virgin olive oil and evening primrose oil keep the skin calm underneath. Concentrated 1:32 — a 250ml bottle makes up to 8 litres.

Why it stands out:

- Works optically with indigo and brighteners — no bleach, no peroxide

- Neutralises yellowing rather than stripping pigment

- Effective from the first wash

- Aloe, olive and evening primrose oils protect skin under frequent washing

- Suitable for sensitive skin and stain-prone areas

 - Concentrated 1:32 — a 250ml bottle makes up to 8 litres

Suitable for dogs, cats and horses.

Features

• Concentrated to a ratio of 1:32 (corresponding to 8L of shampoo) ensuring long term use
• Key ingredients include Aloe Vera, Extra Virgin Organic Olive Oil, and Evening Primrose Oil
• Does not contain any oxygenate, SLS, artificial colourants, parabens, animal derivatives, mineral oil, ethanolamine, GMOs, detergents, and propylene glycol
• Vegan 
• Cruelty-free
• Gluten-free
• Carbon neutral 
• pH balanced 

Application

Wet the coat with lukewarm water. Massage your pet with the diluted shampoo mix for 5-10 minutes and rinse. Repeat the treatment and then dry well with a warm towel and if possible, use a hair dryer.

Dilution

Up to 1:32 as this shampoo is highly concentrated. Use 1 part shampoo and 32 parts lukewarm water. For example, in a medium sized pet, use an empty bottle to add 20ml of shampoo and 640ml of lukewarm water and then shake well for 10 seconds.

Ingredients

Water, Glycerin, Organic Aloe Vera, Coconut and Rapeseed Derived Surfactants, Panthenol, Mild Preservative System, Conditioning Agents, Organic Primrose Oil, Organic Extra Virgin Olive Oil, Vitamin E Acetate, Fragrance.

*Organically Cultivated Ingredients