Introducing Always Your Friend

Introducing Always Your Friend: A Natural Revolution in Pet Grooming

Looking for a pet grooming collection that’s as gentle as it is effective? Say hello to Always Your Friend - the brand-new, ultra-premium grooming range that is already a No.1 in Europe.

Coming soon to the UK, exclusively at Sabre Pet Food, Always Your Friend offers salon-grade performance with natural, organic ingredients, making it the perfect choice for both professional groomers and devoted pet owners alike.

Why Pet Owners Are Falling in Love with AYF

When it comes to our pets, we want only the best. That’s why Always Your Friend products are:

  • 100% cruelty-free & vegan
  • Free from harsh chemicals like SLS, parabens, silicones, and artificial fragrances
  • pH balanced and suitable for puppies and sensitive skin
  • Packed with botanical goodness – including aloe vera, jojoba oil, and olive oil
  • Made with natural surfactants that are gentle on skin and safe for the planet

Whether you're washing a playful pup, pampering a rescue, or grooming a show dog, this range nourishes the coat and calms the skin, without compromise.

Powerful and Economical

It’s not just what’s in the bottle – it’s how far it goes. With high dilution rates (up to 32:1 on some shampoos), AYF products offer exceptional value. A single 250ml bottle of Deep Cleaning Shampoo, for example, can provide up to 8 litres of product – that’s around 40 washes for a medium-sized dog.

So, while the upfront cost might be slightly higher, you’ll save in the long run, both on product and plastic.

One Product. Multiple Pets. Total Convenience

Unlike many high street brands, Always Your Friend offers multi-species shampoos that are safe for dogs, cats, rabbits, and even horses. Perfect for multi-pet households, this flexibility also makes the range ideal for professional groomers who need versatility without compromising quality.

Ethical, Sustainable, Responsible

From biodegradable formulas to carbon-neutral production, AYF champions sustainability at every stage. And with recyclable packaging and no artificial colours or animal by-products, you can trust that you’re making an eco-conscious choice, without sacrificing performance.

Salon-Quality Results at Home

Always Your Friend was designed with professional groomers in mind, but its ease of use and gentle formulas make it perfect for home use too. Whether you’re looking for a deep clean, a hydrating shine, or a sensitive-skin solution, the AYF range delivers results that rival the salon, right in your own bathroom.

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